CHALLENGE
The ChargeForward program aims to intelligently manage the charging of electric vehicles (EVs) for maximum environmental and grid benefits. Incentives are offered to EV owners to promote the use of reliable and clean energy resources. The report shown contains a set of EV users who reported their day-to-day activity to show their charging behaviors, as well as additional education.
With a team of copywriters and developers, an easily digestible and informative report was created. The pdf/printed report went into depth about phase 2 results and information about smart charging, while the microsite gave an at-a-glance view to entice BMW drivers to download the full report and allow them to sign up for a phase 3 of the ChargeForward Program.
INDUSTRY
Automobile
Services
Print & Digital Book, Microsite
REPORT
Microsite
