CHALLENGE
The client is a chat software tool that allows customer service representatives to communicate via multiple applications (eg. Facebook, Instagram, WhatsApp, Line, Salesforce, etc) all in one space.
The current logo was seen as childish. With Zooka Creative, I was tasked to create a brand identity that would help reflect their new brand pillars and appear more as an enterprise than a small startup.
INDUSTRY
Chat Software
Services
Concept Ideation, Branding, Styleguide
PREVIOUS LOGO
LOGO & Naming OPTIONS
Logo options included a pool of names to choose from that might better fit the product. While the original was still chosen, the client still wanted to see some additional options in the mix while creating logo examples. Overall themes were hives, chats, and networks.
STYLEGUIDE
