Challenge
The client approached Knox Design Strategy to refresh their brand and website. The goal was to convey the firm's expertise, reliability, and approachability.
The website needed a complete overhaul of its information architecture to ensure a seamless user experience while parsing relevant data.
LOGO
The client desired to retain elements of their history and previous branding, while also implementing a new approach. The new logo features a modern serif typeface and a brighter, more energetic color palette that draws inspiration from the firm's previous green logo.
INDUSTRY
Legal
SERVICES
Branding, Print Collateral, UX, UI
AWARDS
WEBSITE
After completing the branding process, the next step was to enhance the website by simplifying its architecture and style, making it more user-friendly, and increasing the time spent on it. The ultimate goal was to create a website that is effortless for both the user to navigate and the client to update.
To further increase ease of use, all partner information is easily downloadable into a PDF version.
When a potential client clicks "Download PDF," the attorney information will automatically be generated to enhance the user experience.
