Challenge
While at Zooka Creative, Latitude Wines (LWX) came with the ask to provide clear branding and help convey their purpose.
They are an expert in the global supply chain with a primary focus on wine and spirits. They also have their own technology used to track global orders. With their guidance and sense of purpose, our team helped bring that out with language and visuals.
INDUSTRY
Global Supply Chain
Services
Concept Ideation, Branding, UX, UI
CONTEXT
Using Zooka’s methodology to find out more through workshops, the following describes the 3Ps - Pillars, Personality, and Promise. These were used to help direct the visual language of the brand.
Pillars: We Work for Retailers; Unwavering Integrity; Commitment to Transparency; Experts in Solving Problems
Personality: Trustworthy, Refined, Capable, Spirited, Efficient
Promise: “We’ve created the new standard in sourcing, importing, and distributing wine and spirits. By demystifying the 3-tier system, we can offer retailers unparalleled choice, visibility, and control. This shift in power from producer to retailer allows us to become more than a simple importer and distributor—we become a partner.”
BRAND IDENTITY
The brand identity showcases the connection between transportation and wine, which are the main components of the company. The curves in the design are inspired by the interweaving highways in their system, as well as the simplified shape of grapes. As an abstract element, it can be viewed as a continuous line that aligns with the nature of their work.
The main colors were inspired by the industry and modes of transport: red for wine, brown for earth, and blue for the ocean.
WEBSITE
Staying true to our promise, we aimed to enhance our existing creation. Our goal was to develop a website that exudes expert guidance yet remains approachable and simple.
